The NRW Car

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THE DESIGN PROCESS

During the milestone meetings many correlations were revealed between the defined target customer – through the research of other faculties – and the findings on social and technological developments as well as trends in mobilities – from the designers perspective. Thanks to this interdisciplinarity, the design idea could be examined immediately with regard to the target consumer and technical feasibility during the crucial concept phase. The findings on urban planning of the future were important in creating a realistic future scenario. The first conceptual ideas were developed from briefings on the target audience of early adopters and different prioritisation of the results of the design research in accordance with them. This is how the importance of the ability to move multimodally with a bicycle became a main requirement of the vehicle. The vehicles interior was to be determined by the greatest possible use of space, despite the miniscule measurements of the car, as well as an innovative solution for four passengers.

During a week long process in the draft phase, the NRWCar was developed with the help of proportion tests in the Folkwang University of the Arts workshops as well as the construction of a CAD model. To visualise the many functions of the vehicle, analogue and digital and animated depictions were needed. A 1:5 scale model was also created in the model workshop at FORD.

The NRWCar presents itself as a small, electric vehicle – in both configurations – with the greatest possible amount of storage space. This means room for a maximum of two bicycles, sports equipment, shopping and everyday objects to be transported. The transformation from a four-seater with panorama views to a small van with cargo space is made possible by folding the back seats up and down into the floor and roof respectively, and pushing the passenger seat to the very front of the NRWCar. In this state it is possible to transport to bicycles at once. A steep A-pillar and wide opening doors allow a comfortable means of entry and exit of the vehicle in confined urban environments of the future. In accordance with  the concept of transformation, the transparency of the windows can be changed, also creating a new streetscape. While the NRWCar is four centimetres shorter than the VW Up, when the back seats are folded down it boasts the same loading capacity as the Audi A6 Avant. Add to this a loading capability to almost roof height, and the desires of the target consumers are surpassed. The exterior is friendly and sporty while the interior is scaled back and modern. The large windows offer not only panoramic views, but also more safety for the driver and other road users in urban areas.

The form and features of the NRWCar were defined by the requirements of customers as gained through target customer interviews and were designed with future technical viability in mind, as predicted by the teams engineers.


Image film

DesignStudio NRWs idea in moving images

We are much obliged to the team from LAVALabs – Moving Images.


INNOVATIONS

This MiniClip visualises the innovative features of the NRWCar


Gallery of the vehicle


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